The Night of the Nerds—an annual one day live event on Strijp in Eindhoven has given us the opportunity to develop interactive projects that will lessen the negative effects within fast fashion industry. The main goal is to motivate/educate young people to change their mindset and behavior that will stop them from buying fast fashion through technology-based concepts.
To find what concept we'd like to work that will lessen the effects of fast fashion industry, we brainstormed ideas and from this [brainstorming], we end up having 3 concepts which are educational game, eco-score for clothes and upcycling game.
I worked with the concept of eco-score for clothing. First, I wrote down research questions then conducted an [interview] of teenagers who shop from various fast fashion stores. In summary of this research, we concluded that teenagers didn't know a lot about the negative impacts of the fast fashion process, but they also expressed guilt about that.
For the [secondary research], I conducted a literature study that explores the idea of eco-score—a label that promotes consumer awareness especially amongst teenagers. This could help encourage the youth of fast fashion effects from just the simple A-to-E rating.
I provided information in mostly all parts of the [Concept Document], in which I'm involved in POV, how might we (HMW) questions, ideation process and conclusion. This document covers all about the primary and secondary research and where we finally got our eco-score concept.