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Learning Outcome #4

Professional Standards

Both individually and in teams, you apply a relevant methodological approach used in the professional field to formulate project goals, involve stakeholders, conduct applied research, provide advice, make decisions, and deliver reports. In doing so, you keep in view the relevant ethical, intercultural, and sustainable aspects.

Evidences

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Group Contract
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Scrum Method
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Client Communication
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Primary Research
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Secondary Research

Scrum Method

Introduction

To guide our creative process and have a healthy working environment with the team, we decided to use the Scrum method. We'll manage tasks and track progress on Trello. After each sprint, we'll have retrospectives to communicate plans and how we can work as a group.

Trello

With the (Trello) Scrum Board organized by our group, we are able to check our responsibilities, manage our overall workflow, and get updates on our progress. I use it to check my tasks and plan my schedule for the project.

Link: https://trello.com/b/Mk6JKvMD/to-do

Retrospective After 1st Sprint

Our group used the KALM approach where everyone gets a sticky note and writes down what we liked and didn't like. We then categorized each sticky note into: “More”, “Keep” those we liked remained, “Less” those we wanted to stop doing, and “Add” solutions to these. Personally, this gives me insight into my group's work approach and perspectives. I also believe it will help me feel more confident in discussing and reflecting on the challenges we've faced.
After that, we went through all the sticky notes and discussed the reasons behind what each person had written. We then expressed our opinions, and came up with solutions to fix issues under the “Add” category.
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In summary, our general problem is that most of us lack proper communication skills and some lack organization in work so to solve this we decided to do stand-up meetings every OIL-time at school.

Retrospective After 2nd Sprint

We conducted a retrospective once more with the same approach which is KALM. Instead of writing down on sticky notes, we used Figma for this process and categorized it again into: Keep, Less, Add and More.
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The sprint went well because we divided tasks into subgroups, allowing us to manage everything more effectively. This approach helped us work more smoothly, meet all deadlines, and improve the quality of our work.

Client Communication

Introduction

Our team maintained communication with the client to know their preferences. This helps ensure a better project outcome, client satisfaction and to come up with designs that accurately represent the target audience.

First Client Meeting

Before we started the project, the team organized a meeting with the client to gather information and deeply understand their perspective regarding the Fast Fashion project for Night of the Nerds which will guide our content strategies.
The person who contacted the client through email was our leader. She then set a Google Meet invite on the agreed time and date with the client. I accepted the invite and made sure to join the meeting on time.
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After our group conducted a 40-minute Google Meet interview, Mariana and I proceeded to make the interview transcript.

Link: Client Interview Transcript (Problem Definition)

Second Client Meeting

After each of our subgroups conducted research and made designs, we organized a mid-presentation meeting with the client to share our concepts and to know what the client prefers as well. The group came together to create a presentation showcasing the concepts from each subgroup.

Link: Concept Mid-Presentation

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Primary Research

Introduction

I conducted primary research through interviews to know if the target audience is aware of the negative impacts of the fast fashion process. On top of that, I asked them about the reason they buy from such stores, as well as the problems they have encountered.

Method

I used Field research in the form of Interviews, where we came up with questions, went to the location of choice, and engaged with our target audience. We asked them specific questions to gain insights into their preferences and properly reported the findings.

Process

After we received a go signal from our teacher, we went to city center specifically to fast fashion and second hand stores to conduct our interview. We gathered 4 interviews only from fast fashion stores. We didn't see anyone in the age range (15-17 y.o) at the second hand stores so we weren't able to conduct an interview there. But to prevent any form of biases, we asked the interviewees to close their eyes and let them touch two pieces of clothing—one from Zara and one from a second hand store. Here is the compilation of our interview transcripts.

Link: Interview Transcripts

Findings

From what we gathered, most of the target audience prefer shopping at fast fashion stores and some don't know much about fast fashion. They also don't know how they're produced, but at the end of the day, they expressed guilt about that and considered their clothing choices in the future.

Secondary Research

Link: Eco-Score Research

Introduction

Besides the primary research, Mariana and I came up with different questions for our secondary research. My questions were:
  • What is an Eco-Score, and how does it differ from other scoring systems like the Nutri-Score?
  • How is the Eco-Score calculated, and what factors contribute to its final grade?
  • What does each part of the Eco-Score represent in terms of sustainability and ethical standards? standards?
  • Why is the Eco-Score important for promoting sustainability within the fashion industry?
These questions aim to promote the significance of Eco-Score rating which will guide teenagers in buying eco-friendly and sustainable clothing brands.

Method

To guide the secondary research, I used Library research, specifically Literature Study that will help thoroughly explore Eco-Score's potential. I reviewed articles, and papers related to sustainable fashion and summarized those findings in a research paper.

Findings

The question, “What is an Eco-Score, why is it needed?” was addressed by the literature study I conducted. I found that clothing stores have different ways of product-making that could either help or destroy the environment, and as consumers, we don't know much about that. To lessen the effects of fast fashion, we introduced the Eco-Score to guide young consumers towards responsible shopping and to continue buying from ethical brands. It also promotes awareness and provides an easy understanding of what is a better option through a simple A-to-E rating.